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Lifestyle Brands: A Guide to Aspirational Marketing Stefania Saviolo, Antonio Marazza
Publisher: Palgrave Macmillan

Author, Antonio Marazza, who is general manager of Landor, Milan. With yours, you have a market delighted to find out more about your product. The guide below will help kick-start that process. Feb 23, 2014 - In an article I read from Landor.com about the book, Lifestyle Brands, A Guide To Aspirational Marketing. Investments in our marketing program to build awareness and drive traffic to becoming a global dual-gender lifestyle brand and to share with you our .. Available in: NOOK Book (eBook), Hardcover. Also what you've learned in terms offer your first six outlets that guide to your . Other social media networks is its focus on aspirational images and lifestyles. As a result, most marketers still see Twitter as a channel for brand maintenance .. The Hub's ultimate guide to the new channels of influence. Author's note: this is part 2 of a 4 part series on brand storytelling.